15. Lesson Recap

Lesson Recap

You’ve reached the end of the Problem Identification lesson. We covered the following topics:

• Identifying Opportunities
• Understanding the Market
• The Target User
• Total Addressable Market
• Creating & Evaluating Hypotheses
• Creating a business case

At this point, you should be able to:

• Identify problems that are worthwhile to solve
• Understand the market through research
• Identify your target user and build user personas
• Calculate the total addressable market (TAM) for your product
• Calculate the return on investment (ROI) for solving a problem
• Define hypotheses about your product that need to be validated
• Test your hypotheses by putting them in front of users
• Understand the components required to build a business case